People often question the importance of semantics. Yes, words mean a lot. Think of the titles in organizations. When you hear that people have titles like manager, supervisor, and similar titles it usually means that the organization believes in management. This is the old style organization. After all, who likes to be managed or supervised? The new style organization; however, uses titles like team leader and associate. These titles indicate leadership and equality rather than hierarchy and bureaucracy. Watch the titles in your organization. They say everything.
